By Inna Lagazon
AIRVOLUTION 2017 was held as the first step in AirAsia’s evolution into a business that supports the tech community. Airasia wants to give others a platform to explore new ideas but also to express their dreams through funding and guidance.
A total of 20 teams representing Malaysia, Thailand, Indonesia, Philippines, Singapore, India, Sri Lanka, Hong Kong and Australia took part in AIRVOLUTION 2017.The teams were challenged to produce the best solution on how to profile AirAsia fans based on their digital social footprint to improve customer experience within an 18 hour period.
During the hackathon, hackers were assisted by mentors from AirAsia’s ICT department, as well as ServisHero Business Development Head Suresh Tan, MDEC Stakeholder Engagement and Partnership Program Head Azreena Azizan and Telekom Malaysia Innovation Lead Maznuddin Zainuddin, Innovation Lead.
After the hackathon, the teams presented their outputs in the form of eight-minute live demos, that were judged based on impact, creativity, design and execution in response to the challenge.
Judges included AirAsia Chief Data and Digital Officer Nikunj Shanti, AirAsia Group Chief Information Office Declan Hogan, AirAsia Head of Development Su Yu Min, AirAsia Head of Product Management Robin Low, C-ASEAN Thailand Managing Director Dr. Karndee Leopairote and LINE Thailand Head of Strategy and New Services Kawin Tangudtaisak, among others.
Aviato from Singapore emerged as the winners with their proposal to piece together a real-time user profile from Instagram pictures and likes, making it possible for more targeted offers of AIrAsia destinations and food that reflected user interests.