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HP “entreHPreneur Lab”

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Committed to empowering Filipino small and medium businesses (SMBs), HP Inc. Philippines holds its first “entreHPreneur Lab,” a business innovation talk, last August featuring some of the movers and shakers in the SMB industry.

HP believes that SMBs need to constantly innovate and adapt to the changes in the technological landscape. The first session of the Lab focuses on the theme “Digitizing the Brick and Mortar” to share insights on how digital advancements shape Filipino businesses and lives. The entreHPreneur Lab brings together Mercato Centrale co-founder RJ Ledesma, La Union Surf School managing director Jeff Ortega, KMC Savills managing director Michael McCollough, and JeepNeed executive director Shaina Tantuico. While coming from different fields, the speakers attest to the digital age’s power over market trends, business development, and customer experience.

(From left) Jeff Ortega, La Union Surf School Managing Director; Kris Seville, HP Inc. Philippines PC Business Unit Manager; Shaina Tantuico, JeepNeed Co-founder and Executive Director; Michael McCullough, KMC Savills Managing Director; RJ Ledesma , Co-founder of Mercato Centrale, Mercato Academy and EnterPH

(From left) Jeff Ortega, La Union Surf School Managing Director; Kris Seville, HP Inc. Philippines PC Business Unit Manager; Shaina Tantuico, JeepNeed Co-founder and Executive Director; Michael McCullough, KMC Savills Managing Director; RJ Ledesma , Co-founder of Mercato Centrale, Mercato Academy and EnterPH

Ledesma focuses on disruptive innovations, those that create new market and value networks to displace existing ones.

On the other hand, Ortega depends heavily on social media for marketing and advertising.

For McCollough, if a huge industry such as real estate is adapting to the technology-driven market, SMBs must make adjustments, too.

Lastly, Tantuico looks at the transformative power of digital education. The founder and executive director of JeepNeed Tiny Labs focuses on the struggles teachers in the country face.

The first session of the entreHPreneur Lab is made possible through the partnership with Impact Hub Manila.

The Hub highlights HP’s Elite line of devices with beautiful, stylish design and the latest security and collaboration features. These devices are meant to support businesses make gradual improvements to their workspaces and technology infrastructure. They make collaboration, content creation, consumption and exchange of ideas, whether virtually or face-to-face, more efficient but still secure. These devices include the HP Elite X3, Elite X2, Elite X360, and Elitebook 840 G4 with Sureview.

“HP is committed to improving today’s offices and businesses through technology,” says Kris Seville, HP Philippines’ Business Unit Manager for PC. “Our experts’ insights are valuable in our pursuit for relentless innovation. By bringing together entrepreneurial minds in the Lab, we want to help business owners navigate through the digital landscape.”

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