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Microsoft Philippines appoints new General Manager to forge digital transformation success for customers

New GM to deliver Microsoft's vision of digitalizing organizations across the Philippines

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Starting December 5, Hans Bayaborda will helm Microsoft Philippines as Managing Director/Country General Manager, taking over from Bertrand Launay, who served in the interim.

Hans joins Microsoft Asia Pacific from HPE, where he served as Country General Manager at Hewlett Packard Philippines Corporation, and was responsible for growing the business and building organizational capabilities and talent.

At Microsoft, Hans is responsible for delivering Microsoft’s overall business growth, and its leadership and vision through solutions and services that span security, intelligence, cloud, productivity and communications to help customers realize their digital transformation objectives.

 An industry veteran for more than 20 years, Hans has extensive experience in the telecommunications and IT industries, and has served in leadership positions in various large organizations, including Oracle, Bayantel, Globe, and Smart Communications.

 “It is a great honor to be part of Microsoft, an organization with a rich history of helping businesses succeed around the world,” said Bayaborda. “Now more than ever, it is an exciting time in the IT industry with Microsoft leading the way in accelerating digital transformation for every organization in the Philippines.”

Andrea Della Mattea, President of Microsoft Asia Pacific, said: “The Philippines continues to be a crucial market for Microsoft, and presents significant opportunities for regional growth. As a seasoned veteran who has played an influential role in driving growth in his previous positions, we are confident Hans’ experience and expertise as a business leader will help customers and partners thrive in their digital transformation initiatives in this ever-changing global economy.”

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