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LBC Pushes for Analytics-Centric Programs for PH’s Future Leaders



Screenshot_18LBC, the leading name in logistics, continues to look for means and ways to prepare their customers, stakeholders and target markets for the new demands of the future.

And very recently, they  shared their insights with some 300 university students and members of the academe at the 2018 Industry-Academe Analytics conference held at the University of Asia and the Pacific, with the theme “Bridging the Industry-Academe Analytics Gap through the APEC Data Science and Analytics Competencies”.  The forum was organized by the newly formed Analytics Association of the Philippines (AAP), whose goal is to help academic institutions craft and deliver Business Analytics programs that are relevant for students  and help various industries gain access to graduates ready for business analytics jobs.

It is LBC’s first time to sponsor the Analytics Conference. AAP invited LBC to play a major role in the event recognizing the Company’s commitment to furthering the use  of analytics internally and externally for use of their end customers.

LBC Chief Marketing Officer Javier Mantecon talked about “Government Academe-Industry Initiatives on Analytics Capability Building”. In his talk, he emphasized that analytics has affected the way they do things in logistics, from internal operations down to services offered. He adds analytics now play a major role on how fast businesses grow and innovate by optimizing costs and improving efficiency. As such, he says: “Undergraduate courses need to be able to incorporate the study of analytics more as demand for data analysts worldwide increase. For students, on the other hand, there must also be the willingness to understand and appreciate data.”.

LBC Customer Relationship Management (CRM) Senior Manager Maria Cristina Sing, who discussed about ‘Analytics-Driven Business Strategy and Execution”, says that as early as 2013, the company started on the road to a data-driven organization with the development of its own Business Analytics Team. “Only about 10% of businesses are able to correctly execute its strategy and Analytics is one critical tool bridging the gap between Strategy and Execution, to ultimately reap the benefits of business growth, strong competitive position and strong financial position.”, says Sing.

Through the forum,  LBC has demonstrated their caliber as an industry leader in logistics by becoming a haven of excellence for analytics which provide great career opportunities for future generations.


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