By Jonnah Lynne Pante
Pioneering omnichannel loyalty rewards provider Appsolutely has sealed a partnership with Cebu Pacific to beef up the airline’s rewards program GetGo.
Under the said collaboration, consumers can get a free local or international Cebu Pacific flight from their points accumulated using Appsolutely’s digital currency LoyalCoin. These points can be earned from buying at any of Appsolutely’s partner merchants.
Appsolutely currently has 30 partner merchants under its portfolio and is planning to add more in the upcoming months. Aside from Cebu Pacific, they have also collaborated with Bench, Family Mart, Gong Cha, and Petron for the companies’ respective loyalty rewards program.
According to Appsolutely Chief Executive Officer Patrick Palacios, this deal with Cebu Pacific also paves way to let more Filipinos be familiar with blockchain technology.
“Not a lot of people know about blockchain and cryptocurrency. What better way to make it mainstream by being able to exchange your LoyalCoin into GetGo miles. That’s what anyone can understand,” Palacios said.
“When we first launched our ICO (initial coin offering) last year, we were practically the first loyalty program going into blockchain in the world,” he furthered.
Appsolutely Chief Operating Officer Paolo Bediones added that linking with Cebu Pacific brings a win-win situation for both the companies and local consumers.
“It’s a great way to introduce the world of digital currency, cryptocurrency, and blockchain to Filipinos,” Bediones said. “We work really hard to come up with a business model wherein our member can use the app which will be available very soon. Through the app, they can use their LoyalCoin and purchase these GetGo rewards by Cebu Pacific and literally fly wherever Cebu Pacific can take them.”
“The vision really is to ensure that everyone gets to fly for free by doing the simple things they have to do everyday like shopping. This partnership with LoyalCoin makes it more convenient and efficient for GetGo members to get that free Cebu Pacific flight,” Cebu Pacific Partner Manager for Loyalty Division Katryn Supapo said.
Supapo also mentioned that this collaboration will help increase Cebu Pacific’s number of domestic and international flights.
Appsolutely and Cebu Pacific’s partnership was announced during the recent two-day Beach Blockchain Conference held in Mactan, Cebu.