By Francine Ciasico
With their mission of “creating value by bringing together people seamlessly,” the Ticket2Me ticketing platform offers numerous benefits for both event producers and buyers.
Founder and CEO Darwin Mariano on Thursday enumerated advantages of availing the Ticket2Me service in an online media conference at Capitol Commons, Pasig City.
“Ticket2Me makes it easier for everyone. People can purchase shows anytime anywhere,” he said, which reflected how Ticket2Me started and came to life.
Mariano’s love for theater plays and musicals heavily influenced his idea on creating the platform to help small theater companies and production houses in the Philippines reach a larger community.
“It was very inconvenient for audiences to go to outlets to buy tickets. Those who wanted to buy online were required to have credit cards, which not everyone has. Ticket2Me found a way to solve that,” he said.
The second advantage is interconnected with the first statement, where the platform can be used by the ticket buyers to pay conveniently in any possible way they can imagine.
“The Ticket2Me platform is so expansive that you can use 7/11, M Lhuillier, EasyPay, GCash, [and the like]. The last time we did an account, we already have over nine thousand payment outlets,” Mariano shared.
“You don’t have to battle traffic. You don’t have to travel twice to watch your favorite play or musical. You can do it from the convenience of your home. So we remove the friction [in between],” he added.
The third advantage includes the side of the event producers where statistics is considered to enclose the gap existing between the producers and the audience.
“There’s very little value added after buying from a certain ticketing platform. Ticket2Me is different because at the heart of the platform is data and analytics. We have a robust-enough environment inside for organizers,” said Mariano.
Mariano explained that on the producers’ backend of the platform, they would be able to see how many tickets were sold as well as how much is its worth. The type of audience can also be identified as well as what kinds of tickets were bought.
The platform can be used by the producers to study their community in order to make strategic ways to bridge a closer relationship with them.
Moreover, the platform can also identify the people who visited and explored the producers’ events site.
Lastly, Mariano disclosed that the Ticket2Me platform can be used by the producers for free.
“Producers love the fact that, unless they decide otherwise, they get to use the Ticket2Me platform for free! Because of their amazing support, Ticket2Me is growing faster than any of us could have imagined,” he said.
“The response from the event organizers, show producers, venue managers, and ticket buyers have been fantastic,” Mariano expressed.
“They’ve told us how they appreciate the innovation we are bringing to the event ticketing landscape and how we’re making all their lives easier because of our platform,” he added.