More Filipinos are viewing video on mobile
Independent mobile analytics company OpenSignal has released a follow-up report to its previous State of Mobile Video report, this time breaking down the countries per operator.
The recent report now includes Asian carriers, specifically detailing mobile video experience performances of telecom carriers in Singapore, Australia, Taiwan, Myanmar, Thailand, Malaysia, Indonesia, Cambodia and the Philippines.
OpenSignal’s per-operator study shows that Smart garnered a video experience score of 42.2, well ahead of Globe’s 29.2, and well above the Philippines’ overall score of 34.98.
Smart’s performance is, in fact, comparable with video experience on US carriers.
An earlier blog post by OpenSignal shows Smart’s score to be at par with that of international carriers, such as AT&T’s score of 40.88 and Sprint’s 41.1, concluding that Smart has been providing its customers the better video experience in the country.
OpenSignal says that as global demand for mobile video continues to rise, the demand for better video experience is also ever-increasing. In its first State of Mobile Video report, OpenSignal found that the best mobile video experience can be found in Europe, with Czech Republic topping the list of 69 covered countries with a score of 68.52.
The Philippines scored 34.98 in the study, which was released in September.
According to OpenSignal, their video experience metric measures exactly what consumers are experiencing when they watch videos. Built on an International Telecommunication Union (ITU)-based approach for measuring video quality, it is derived from several underlying parameters based on real-world measurements of video streams from the world’s largest video content providers.
This is exciting news because according to a recent research report by content delivery firm Limelight Networks, Filipinos are also among the world’s most avid video consumers in the world. The study, which collected responses from 10 countries in August, showed that viewers in the Philippines watch the most online video each week at eight hours and 46 minutes—even more than India and the US, where people watched close to eight and a half hours of online video. The Philippine average also surpassed the global average, which was at 6.75 hours.