The National Basketball Association (NBA) and Vivo, the official smartphone of NBA China, announced a multiyear marketing partnership that will make Vivo the official smartphone of the NBA in Philippines.
The announcement was made at the Sofitel Harbor Garden Tent by NBA Champion and seven-time NBA All-Star Alonzo Mourning, NPA Philippines Managing Director Carlo Singson, and Vivo Philippines Chief Executive Officer Ted Xiong.
Through the partnership, Vivo will be the Presenting Power of the NBA Playoffs Bracket Challenge, a fantasy basketball game that allows participants to submit their NBA Playoffs predictions. As an official partner of the Jr. NBA in the Philippines and NBA 3X Philippines, Vivo will leverage the league’s youth platforms to stage interactive fan activities and showcase its latest mobile devices. Vivo will be integrated into content on NBA Facebook, including select game highlights, vignettes, and photos.
“We are excited to partner with the NBA, who share our core values of teamwork, respect, and community,| said Xiong. “The popularity of the NBA will enhance our brand image and introduce our mobile devices to more users, and we look forward to working with the league to create experiences for fans to enjoy the game.”
“Vivo is the ideal partner for us to deliver new ways for fans in the Philippines to experience the NBA right at their fingertips,” said Singson. “With innovation at the forefront of Vivo’s products and services, we look forward to integrating Vivo into our local events and global platforms through content creation and activation that will engage the modern Filipino fan.”
Mourning was selected 2nd overall by the Charlotte Hornets in the 1992 NBA Draft and named to the NBA All-Rookie First-Team in 1993. A one-time NBA Champion with the Miami Heat, Mourning played 15 seasons in the NBA with career averages of 17.1 points 8.5 rebounds, and 2.8 blocks, which led to two Defensive Player of the Year awards and two All-NBA and All-Defensive Team selections. In 2014, he was inducted into the Naismith Memorial Basketball Hall of Fame.
Jr. NBA, the league’s global youth basketball participation program for boys and girls, teaches the fundamental skills and core values of the game at the grassroots level in an effort to enhance youth basketball experience. Since its launch in 2007, the Jr. NBA Philippines program has reached more than 1.7 million players, parents, and coaches nationwide. NBA 3X has been staged in the Philippines since 2011, showcasing 3-on-3 competition featuring men’s and women’s teams combined with NBA fans.