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Kingston puts customers first with new strategies

Lionell Go Macahilig

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Kingston and authorized partners bring high-quality storage solutions to the Philippines. In photo are Kingston’s APAC region marketing director, Susan Yang, and PR supervisor Weina Chen.

In a recent event held in Pasig City, Kingston reiterated its desire to encourage customers to purchase authentic Kingston products from authorized sellers and partners in the Philippines.

In connection with this objective, Kingston has established the authorized channel network in the country. Established starting last year, the network is Kingston’s testament of making sure consumers will have access to Kingston products that are of best quality and offered with the full aftersales service.

In spite of the availability of Kingston products through several sources here in the Philippines, Kingston clarified that not all of these provide the full aftersales support, particularly the lifetime warranty. An example of these are those Kingston products that entered the country through parallel imports.

Kingston’s lifetime warranty is available only on the company’s DRAM modules and memory card offerings, and it lasts until the product reaches EOL (end of life). Once the product becomes EOL, Kingston may reimburse the defective product based on the current market value. Again, this privilege is limited to products that were purchased from authorized sources.

Another plus of getting genuine Kingston products through authorized sources, customers will have access to exclusive promotions and special discounts that are available through Kingston’s network of partners.

At the moment, Kingston’s authorized network includes 300 shops across the country, a number which the company aims to grow further. Apart from physical stores, the network also covers online shops, a manifestation of Kingston recognizing the growth of ecommerce in the country.

Currently, the company has authorized sellers on popular ecommerce platforms like Shopee and Lazada. Customers will be able to recognize the authorized ones when they visit these two sites.

In connection with its online initiatives, Kingston also launched last year the live chat, allowing customers to seek for and receive instant feedback and technical support at any time in any place, whether they are on a smartphone, laptop or a desktop PC.

Adding convenience to customers, Kingston also simplified its classification and naming convention for its memory card products. Last year, the company rebranded its line of cards, naming it the Canvas Series. Divided into three sub-brands, namely Select, Go, and React, microSD and SD cards under the Canvas Series are categorized according to their possible application.

Kingston’s decision to rebrand shifts from its previous classification approach based on specifications such as speed, a system that can be confusing and too technical for many regular end-users.

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