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Business beyond digital transformation

Jonnah Lynne Pante


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Peter Maquera, Globe Business Senior Vice President

With digital transformation considered a buzz topic in the tech and business scene, enterprises are starting to embrace digitalization to avoid being disrupted. As one of the leaders in an organization which utilizes its digital assets to go beyond business, Globe Business Senior Vice President Peter Maquera believes that digital transformation is an important avenue for companies to ignite a positive impact to society.

“We all coexist in the same society. For us in Globe, the company and the society are inextricably linked,” Maquera said.  “Society and business– to be truly sustainable– need to go hand-in-hand. I think what’s important is to raise that consciousness.”

Leading by example

Maquera, who is the head of Globe Business, the business unit of Globe Telecom that covers large enterprises, said that Globe’s success in digital transformation can demonstrate how beneficial it can be for enterprises to embrace the digital era not just in terms of revenue, but also in new ways to give back and aid the community.

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“In the services we provide and in everything we do, the foundation is digital. We try to be an example by continuously innovating and sharing our experiences,” the executive said.

Applying it to the service that the company is widely known for, Maquera shared that digital transformation is also key to providing access to better connectivity. “Over thirty percent of our revenues go back to investments that enhance and maintain our network, and this allows us to be a step closer to providing faster connectivity nationwide,” he added.

In 2016, Globe implemented its #1stWorldInternet campaign with the vision of providing its customers with high-speed and reliable internet connectivity. Through this, Globe appealed to government agencies and local government units (LGUs) to fast track permitting and other processes needed to push the development of the country’s internet infrastructure.

Another effort of Globe that aims to improve the current situation of the country’s internet speed is the deployment of its own Air Fiber 5G network– which made the Philippines the first country in Southeast Asia, and the third in Asia following Japan and South Korea to launch 5G.

Globe Business is now launching a new campaign dubbed as ‘Catalyst: Igniting your Influence,’ which anchors on inspiring organizations across various industries to look beyond business and start implementing programs and services that will leave a more significant societal influence. 

“Aside from providing our usual services, we look at and invest in businesses that drive digital change. So for example, we have a company called Mynt. Mynt is a fintech startup company which was established by the partnership of Globe, Ayala Corporation, and Ant Financial. Through Mynt, Globe has reached out to the unbanked sector by giving them access to digital wallets and introducing them to the cashless payment system. Currently, Mynt has around 20 million subscribers.”

Addressing the need for healthcare and medical information is KonsultaMD, Globe’s joint venture with Global Telehealth Inc., and Salud Interactive. Konsulta allows Globe subscribers to get medical attention and talk to doctors for professional medical advice as well as health and wellness counseling through mobile or landline.  To extend its digital expertise and knowledge, Globe also has its innovations arm called Kickstart which supports and funds startups mostly related to enterprise solutions, medical content, e-commerce, education, and IoT.

According to Maquera, Globe, being the leader of digital transformation in the country has also brought in a number of international companies to the local scene.  “The other benefit that we have is because of our relationships in the marketplace, a lot of the world’s leading technology companies want to partner with us so that they can also reach out to Filipino companies.  So, we’re able to extend the expertise of global companies to the Philippine market to teach and help them in their respective digital transformation journeys.”

Going a step further towards digitalization, Maquera shares that all of these efforts are part of Globe’s thrust to make the Philippines a digital nation.

“There’s a lot of pressure on Globe to continue to be the enabler and provider of faster and more reliable internet. So we’ll continue to focus on that,” he said. “But alongside that thrust, we’ll also bring in the world’s best technology firms, and hopefully, the Philippines and Filipinos become leaders in digital and become a nation that’s admired.”

Investing in people

Globe Business considers its people as more than just employees but also as partners in extending and propagating digital transformation, which in turn leads to outstanding customer service.

“We spend a lot on the upskilling of our employees so that when they interact with customers, they’re more consultative. We’re teaching them to be trusted business advisors– which means empowering them to deeply understand their customers needs and providing them with the right advice, so that in turn, our customers can digitally transform,” Maquera said.

“The important thing to realize is that increasingly customers demand to interact with companies digitally and the reality that has to be embraced is we all need to adapt,” he mentioned. “Customers expect it, customers demand it. Because of the access to information, customers are more intelligent than ever before. So as a company, you need to be so much more insightful in anticipating the right products and services that they’re looking for.”

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