Encouraging businesses to leverage on digital transformation to ignite a positive societal influence, Globe Business, the enterprise arm of Globe, recently hosted this year’s Leadership Innovation (Lead-In) Forum.
Speaking before over 550-strong attendees of the event comprised of executives and enterprise leaders, Peter Maquera, Globe Business Senior Vice President, said that this year’s gathering with the theme “Catalyst: Igniting Your Influence” is Globe’s way of challenging its partners and clients to go outside the box and start creating programs that will lead to a better society.
“For us in Globe, being a catalyst is what guides the way we innovate and collaborate,” Maquera said. “But what exactly do we mean? Being a catalyst means you precipitate an event. It means that you are a starting point of change. It means after finding your spark, you use it to ignite something that grows and ripples out, something that allows greater things to happen.”
“This defines your influence, this defines your role in the industry. It allows you to take your cultural innovation and extend it beyond your company. It makes your innovations a starting point of other ideas. Ideas that lead to better companies and businesses. A world that is safe and sustained for the future not just because we’re financially sound, culturally aware, and digitally savvy, but because we thought beyond the word success, and promoted ideas that lead to the success of everyone, together,” he added.
As a leader in digital transformation, among the efforts in which Globe utilized its digital assets to aid communities include bringing digital inclusion to Semirara in Antique, where Globe upgraded the cell towers of the island with LTE connectivity. This benefitted around 19,000 residents by giving them easy access to information, disaster preparedness, and entertainment through fast internet connection.
In an effort to help promote Siargao as one of the prime surfing destinations, Globe recently brought its technology to the island as it opened three cell sites in the municipalities of General Luna, Pilar, and Dapa. With this, Globe is aiming not just to aid in boosting tourism, but also to drive financial inclusion and business growth in Siargao.
“By providing world-class connectivity, we are helping ignite support for the island and spur economic growth. These are just proof points that purpose and profit go hand-in-hand,” Maquera said.
“The big message is it actually starts with you. If we don’t think about the societies and the communities that we do business in, I think it’s not sustainable. So I think the more we can raise that consciousness and awareness, everybody will then be successful.”
Business and sustainability
Serving the event’s purpose in reaching out to other companies to create a collective effort for a sustainable society, the Lead-In also saw different industry leaders sharing their insights and ideas on how their respective companies embraced being catalysts of change.
According to an international study conducted by Unilever in 2017, one-third or 33% of consumers opt to choose brands which support social and environmental causes. This, according to Unilever Philippines Chairman and CEO Benjie Yap, is what guides the company in inculcating sustainability in their business strategy.
“Purpose and sustainability is a big part of what Unilever is all about. Empowerment, caring, and empathy has been in the heart of our business,” Yap said.
Ayala Corporation Chairman and CEO Jaime Augusto Zobel de Ayala, meanwhile, appealed to businesses to look beyond competition. “Cooperation is more important than competition. There are areas where we’ll all have to work together to address some of these bigger issues.”
For impact-maker and entrepreneur Kate Krukiel, businesses in the Philippines are becoming more aware of their role in achieving sustainability for the society. Krukiel, who was the keynote speaker for the Lead-In forum, is a former director of strategic partnerships for Microsoft Global.
“I see two very innovative and thoughtful aspects. One, the society of the Philippines. The people are innovative and they’re passionate and pursuant. And then you have organizations that have adapted to the Sustainable Development Goals or the SDGs,” Krukiel said. “When you see these two come together where innovative, thought-provoking, societally-conscious organizations, plus a community ready to change and ready to give, you’re on a good way to success.”
Now on its 10th year, the event urges enterprises to seize the opportunity and create a bigger impact, and contribute to the development of the country by constantly evolving in their respective industries. It also pushes companies to be responsive and adaptive in the challenging, fast, and unpredictable circumstances that they face today.