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Innovation in a different way: 4DPocket Inc., Howay Philippines introduce cardboard toys for kids

Lionell Go Macahilig

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4DPocket Inc. and Howay Philippines introduce the My Kitchen and the My House cardboard toys as a fun and innovative way to play and create.

Today’s innovations like smartphones bring many benefits to people of all ages and from different walks of life. However, excessive use of these gadgets also brings disadvantages to people, particularly in household settings.

For example, many kids these days have become too focused on using their phones to play mobile games or watch videos, while their parents or older siblings are into social media. This scenario reduces, if not eliminates, communication among family members.

Taking a different path on how innovation should affect families, 4DPocket Inc. and Howay Philippines are bringing to Filipinos a fun and innovative way of playing and creating with cardboard.

Led by 4DPocket President Veraldyn Simbulan and Howay President Eiichiro Nonomiya, the two companies introduce toys made from eco-friendly cardboard. These include models namely My Kitchen and My House cardboard replicas which children can assemble and decorate along with their parents, grandparents, or older siblings.

With the children and older household members engaged in a building activity using the kitchen and house cardboard toys, it creates an environment that encourages quality time for bonding and interaction among the family. Safe and easy-to-use, the companies also work to promote these products among schools and other child-friendly institutions.

A perfect gift idea for kids, these cardboard replicas introduce them to the basic concepts of design and engineering at an early age. The products tap creativity, analytical, and motor skills among kids as well as their possible interest in the fields of science, technology, engineering, and mathematics (STEM) which are now heavily promoted among the schools in the country.

4DPocket Inc. offers Howay Toys’ My Kitchen and My House cardboard toys online. For more information, visit 4DPocket’s website at https://www.4dpocket.ph/, Facebook page at www.facebook.com/4dpocketph, and Lazada online store at www.lazada.com.ph/shop/4dpocket.

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